Smart Mobs have been evangelising twitter, and have pulled together a boilerplate of what twitter is and why you (or your organisation) should be using it.
It’s only a ‘starter template’, in fact they say as much, and you should feel to hack and remix it.

It’s a template. You can make it as fun or as serious as you wish! It’s yours to remake :)

Reading: What is twitter and why should I use it ?Tweet This